OUR METHODOLOGY
A one-stop-shop for all your project needs from strategy to execution
Experts, Managers & Operators
We have a wide range of fractional professionals with long experience in Asia: CEO / COO / CFO / CMO/ Head of Asia and others available on demand.
On-demand support from top service providers
We have a wide network of service providers covering every aspect of business to provide a coordinated 360 support.
One-stop-shop
service
All these on-demand elements are coordinated by us to provide a seamless experience with virtually zero friction and admin.
Tailor-made lean strategies
We support global expansion plans across all stages.
For each stage we have a unique combination of elements to address the specific challenges that arise.
TESTING THE MARKET
When clients are completely new to the region the main concern is uncertainty. This is when the lean methodologies we apply are at their best. We design a series of actions to test hypotheses, confirm Product Market Fit in these markets and validate the strategy.
GROWTH
When clients are familiar with the region and have confirmed PMF they then require a stable presence to build momentum. We typically recommend a beachhead strategy using Hong Kong as a base to find the right partners and Key Accounts, and leveraging it to unlock regional markets. Clients need a presence but having this presence through traditional means can require several staff and can end up being quite expensive too early into the project. To tackle these challenges we build flexible part-time teams with the right balance of skills, to drive cost-effective growth.
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REGIONAL EXPANSION
Once the client is familiar with these markets, growth has gathered momentum and the opportunity is clear, the moment comes to make a stronger commitment to have a solid presence setting up a regional HQ from which to tackle all the other markets. The key here is to avoid operational bottlenecks, blend correctly local practices and company culture and continue to open up markets.
This is the stage in which our managers prove essential to drive this expansion while maintaining coherence, compliance and company systems. We integrate into the client's team and work side by side to cement past successes and repeat them across the whole region. Our strength is on handling complex, time-consuming issues and reporting weekly to the global headquarters, liberating time for top level management to focus on the company's needs and not on frontline operational headaches.
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For all of these various stages of development we have a variety of solutions that tackle specific real-life problems that we have encountered over our 20+ years of experience in these markets. Our lean approach ensures we can quickly adapt to opportunities and risks, adjusting budget and resources as needed to accelerate or decelerate according to the project's needs.
This level of control, speed and visibility is simply impossible to obtain hiring all services separately.
Crossbow accelerates your market expansion reducing risks and controlling costs.